It is not just putting your random thoughts on paper; it is more than that.
Copywriting plays a vital role in growing your business and building a brand’s image.
In this blog post, I will reveal some of the ways, copywriting helps businesses succeed and reach new heights.
According to Shirly Polykoff,
Copy is the direct conversation with the consumers
If you are seeking answers to the following questions:
- What do copywriters do?
- What is the brief history of copywriting?
- Why do brands feel the need to hire copywriters?
Keep reading the blog post till the end to find exciting answers!
Contents
What does a copywriter do?
A copywriter is someone who specializes in writing content that somehow compels the readers to take any sort of action.
The action can be to buy a product, sign up for a newsletter, or fill out a form.
Copywriting is structured text in an advertisement.
It conveys information about a product or a service to the readers in such a way that they agree to take some action or buy that particular product or service.
If you want a detailed understanding of copywriting, read the blog post mentioned below!
What is copywriting, everything you need to know
Scope of Copywriting in the Future
A Brief History of Copywriting
Copywriting is not the invention of today’s world. It dates back to 1477. It was in the form of printed material, in which a prayer book was promoted.
John Emory Powers (1837–1999) is known to be the world’s first ever copywriter. An advertising agency hired him as a first-ever established freelancer.
Why brands felt the need to hire copywriters
Brands felt the need to hire copywriters to increase the sales of their businesses.
It is a systematic way of increasing sales and building rapport with customers.
Copywriting is a neat and clean communication between a brand and its customers.
Copywriter doesnot only increases the sales converion, but they also play a vital role in building genuine relationships with potentiol customers by making people aware of the product or service in a special way.
As the digital mediums are becoming popular for promoting businesses, the need for coywriters is also increaing day by day.
Brands and businesses have started to allocate a certain percentage of their business expenses to hire copywriters.
Every piece of copy, be it a sales copy, website copy, or email copy creates great impact on the audience by playing its role through the power of words.
How Copywriting Has Helped Businesses Increase Their Sales
Businesses have increased their sales more through copywriting than any other marketing tactic.
Hubspot Mentions
- 67% of people say they prefer visiting a brand’s website to get more information about the product.
If the website copy is crafted well, the chances of conversion for that audience are high.
- Landing pages with social proofs convert to an average of 12.5%.
Social proof is an important element of a copy.
They are the testimonials of the customers who have used the product and rated it 5 stars.
Including social proof in your copy makes it stand out.
- 47% of email recipients open their emails based on the subject lines alone
- 67% of email recipients consider their emails spammy after reading the headlines.
Hence proved,
The subject line is also an important part of the copy that affects the open rate of your emails in email marketing.
If email copy is written in an organized way, it affects your conversion rate.
- $1 spent on email marketing generates an average of $36 in RIO.
All the above-mentioned statistics prove that copywriting helps brands increase their conversion rates through website copy, landing page copy, and email copy.
Benefits of copywriting for businesses
Copywriting is not a stand-alone skill.
It doesn’t have the guts to only increase sales. It is the most basic of all the miracles that copywriting does.
In addition, it also helps brands build genuine connections with their audience, convey the brand’s message, and provide information about the product or service.
- Information Delivery
- Builds Genuine Connections
- Builds Awareness
- Increases Conversion Rate
1. Delivers Information
Copywriting delivers information about the product and service in such a way that it leaves an impact on the reader’s mind. This impact puts the reader in a mindset that urges him to buy your product or services.
David Ogilvy (Known as the father of advertising) says
“The more informative your advertising is, the more persuasive it will be.”
Information is the key element of a copy
Copywriters mainly convert the features of the products and services into the benefits that attract readers.
In this way, the readers are forced at a subconscious level to relate to their problems in terms of the benefits of the product and service, and they end up buying the product.
2. Builds genuine Connections
Copywriting helps businesses and brands build genuine connections with their target audience.
The words, the text, the designs, the creatives—it all helps people remember the brand.
A good copy creates a visual image of a brand in a person’s mind.
It is said that
People don’t buy goods and services; they buy emotions
The sense of emotion is created with the help of a copy that contains particular words and phrases.
These words and phrases trigger the buyers on an emotional level, and they feel a need to buy the product or service.
“You sell on emotion, but you justify the purchase with logic.”
Joseph Sugarman
3. Awareness of the audience
The third job of copywriting is to inform the target audience about the product or service.
Awareness is when a copywriter collects all the information about the target audience.
It is the most important job of all.
It is the base of any good copy.
An excellent copy is crafted based on the understanding of the target audience. Your copy is the answer to all the questions your target audience is searching for.
The more you understand your target audience, the easier it is to create high-converting copy.
When you know your target audience and their pain points, you can easily add benefits of the products and services that adress their pain points.
In this way, your target audience becomes aware, in the best way possible, of your product or service.
4.Increases Conversion Rate
It is the main job of any piece of copy. It benefits businesses by providing information to their readers, building genuine connections, creating awareness about the product or brand, and eventually converting that target audience into paying customers.
How many times, while scrolling your Facebook feed, you saw an ad, got information about the product through creative and copy, clicked the CTA (call to action) button, and reached a landing page where you… After reading the landing page, click the buy button and purchase that product or service.
It happens with all of us.
- How did you make that purchase decision?
- How come you kept reading the content?
- How did you end up landing on the sales page?
The answer is yes!
It was all with the power of Ad copy, ad creative, and sales page copy which made you buy that product.
A good piece of copy can 10x your sales Conversion.
Your brand without copywriting is like a garden without flowers.
