Copywriting is not just a mixture of words put together.
This skill requires you to understand the psychology of your reader.
Copywriting can take businesses from zero to heroes, making them millions if done strategically.
In this blog post, I will share some copywriting tips and tricks from my personal experience that will help you play on your reader’s psychology.
If you are a beginner copywriter and want to learn about the inner secrets of copywriting, then this blog post is for you.
It will help you increase the conversion rate of your copy.
These are some of the most underrated copywriting tips and tricks for beginners that will make your copy shine.
Implement these tips and tricks and see the miracles happen!
Contents
- 1 What does a good copy look like?
- 2 How to write a killing copy (9 Secrets that you can use for any social media platform )
- 2.1 1: Translate Your Copy
- 2.2 2: Create an image
- 2.3 3: Get into your reader’s mind
- 2.4 4: Talk to the inner child
- 2.5 5: Write for a person, not public
- 2.6 6: Get sold first on what you are selling
- 2.7 7: Answer the questions of your readers
- 2.8 8: Insert testimonies and social proofs
- 2.9 9: Write first, edit later
What does a good copy look like?
A good copy is something that makes your reader’s eyes glued to your writing and makes them want to read until they finish it.
It is structured, well-written, precise, and easy to understand.
The purpose of a good copy is to convert your audience.
When a person gets ready to give his hard-earned money in return for your product or service, it means you are on track and your copy is worth killing for.
- Translate your copy into the reader’s language
- Create an image in your reader’s mind
- Start where your reader is already
- Talk to the inner child
- Write for a person, not a public
- Get sold first on what you are selling
- Answer the questions of your readers
- Insert testimonies and social proofs
- Write first, edit later
1: Translate Your Copy
What if I hand over to you a paper that has text written on it in a language that is not your mother tongue?
Would you still be able to read it?
The answer will be definitely “no.”
No reader will be converted if you speak to them in a language they don’t understand!
The first trick to writing a copy that sells is to translate it.
Research the product or service thoroughly.
Gather all the information possible about the product.
Take that information and translate it to the benefit of your reader.
Translate it and convert it into a language that is easily understandable and digestible for your reader.
A copy that doesn’t convert is a copy that is not translated well.
It is very important to know what your readers will get from the offer you have presented to them through your copy, writing, words, or whatever you say.
2: Create an image
If you do this in your copy, your reader won’t be able to refuse your offer.
Have you ever experienced reading a novel, or a story?
You might have seen that novel in action, performed by TV stars and actors.
It does not look odd at all.
Because the novel is written in such a way that it is possible to visualize the actors in it,.
When you start writing, implement this trick into your writing.
Create a visual image of the product in your reader’s mind through the power of your words.
Write everything about your offer and how it will help your reader change his life.
What they will experience after they buy the product or service you are promoting through your copy.
The mind thinks in pictures, you know. One good illustration is worth a thousand words.
“The mind thinks in pictures, you know. One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors that picture with his own imagination, which is more potent than all the brushes of all the world’s artists”
Robert Collier
Here’s an example of how you can create an image into your reader’s mind through your words, making it the best copywriting tip to boost your career!
Example 1:
Real Estate Listing Descriptions: “Step into this cozy living room, bathed in warm sunlight streaming through large windows, with a crackling fireplace casting a soft glow over plush furnishings.”
Such descriptions help potential buyers imagine themselves living in the space, making it more enticing.
Example 2:
Nike’s “Just Do It” Campaign: “Imagine yourself standing at the edge of a cliff, the wind in your face, as you prepare to take the leap. Just one thought: Just do it.”
This copy paints a picture of courage and determination, urging readers to visualize themselves overcoming obstacles and achieving their goals.
Read the above-mentioned examples carefully!
Doesn’t it urge you to buy the products already?
3: Get into your reader’s mind
Get into your reader’s mind and discover what’s going on right now in his mind.
If your reader is facing problems and bad experiences, narrate everything in your copy.
It is like an astrologer who knows what is happening or what will happen next in the future for his client.
Perform your task like that astrologer.
Let’s say
If you are promoting a weight loss product, your potential customers will be people who have put on a lot of weight and want to shrink their fat.
Narrate every pain he is experiencing, and after that, provide the solution to his problem in a way that makes it seem as if all his pains and issues have vanished since they bought your product.
Example:
Tired of dealing with tangled cords? Our wireless headphones offer hassle-free listening wherever you go.
By highlighting the benefits of the product, this copy addresses the reader’s potential pain points and offers a solution. The problem with wired-headphones is their tangled cord, which is very messy and irritating. The copy here is directly hitting the pain point of the user by offering a solution to his problem.
4: Talk to the inner child
Whenever you are promoting a product through your copy, talk to the inner child of your reader.
Make it as simple as it is for a child because a person’s subconscious level can’t refuse your offer.
According to Nightingale
Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become reality.
Talk to your reader at his subconscious level, and he won’t be able to refuse your offer.
Children are stubborn, they will get what they want; they don’t think with logic.
Make the inner child of your reader your best friend, and you will see potential growth in your conversion sales copy.
5: Write for a person, not public
Many people fail at writing top-notch copy because they write for a crowd and not for a person. They use words, phrases, and paragraphs that address a group of people.
It kills the excitement factor in your copy.
It makes your copy boring, and people leave after they read your first phrase.
Write as if you are writing to your loved ones. Personalize your writing.
Your target audience is a group of people, but each person in that group faces the same challenges, issues,, and problems.
You have to write as if you are presenting the solution to one person face-to-face at one time.
Make every person think that the piece of writing is specifically written for him to solve his problems.
“Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone”
Fairfax M. Cone
Example 1:
Group your target audience based on their demographics, general behaviors, pain points, and solutions they are looking forward to:
and then write to one person at a time in that group; this copy will address the group as a whole
Are you tired of struggling with your weight? Ready to say goodbye to fad diets and endless hours at the gym? It’s time to discover a better way to achieve your weight loss goals—introducing SlimFit Pro, your ultimate solution for healthy and sustainable weight loss.
With SlimFit Pro, you can finally kiss those extra pounds goodbye and reclaim the body you’ve always dreamed of. Our scientifically formulated formula is designed to boost metabolism, suppress appetite, and enhance fat burning, helping you shed unwanted weight quickly and safely.
Say goodbye to cravings and overeating – SlimFit Pro’s powerful appetite suppressants keep you feeling satisfied and in control, so you can say no to temptation and yes to a slimmer, healthier you.
The above copy is targeting a group of people looking to lose weight in a more effective way. The copy is written in a way that it seems to be communicating with a single person, making the target audience think that the copy is specifically written for them, targeting their problems only and offering solutions.
6: Get sold first on what you are selling
Whenever you are asked to promote a product or service, use the product yourself and experience the feel of the product. How the product operates, how the product solves a specific problem, and how the product makes you feel.
Note some important points about the product. When you use the product, ask yourself these questions sincerely.
- Does this product solve the problem?
- What core problems does this product solve?
- Would I buy it if I needed it for my problems?
Get sold first on what you are selling. Write about your experience with the product in your copy.
When you use the product before you write copy about it, you don’t just write; instead, you write your experience, and people love to buy experiences instead of things.
Explain how the product made you feel and solved your problems while improving the quality of your life.
After all, you are the customer, and your advice matters.
7: Answer the questions of your readers
Whenever a person thinks of purchasing a product, he has certain confusion and objections in his mind regarding the product. You have to eliminate all the confusion at every stage of your copy. Answer all the questions that might arise in a person’s mind about your product.
Consider yourself an astrologer, who knows everything about his prospects.
Handle all the objections by answering the question in your copy.
In this way, you will be able to craft a killer piece of copy.
“Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal selves.” Joanna Wiebe
Example:
Not sure if our software is right for your business? Schedule a free consultation with one of our experts to discuss your specific needs.”
The above-mentioned copy is vanishing out the confusion in the reader’s mind about the selection of the software for his business!
No one will buy from you if you don’t sound credible. Insert some testimonies and social proof into your piece of copy to sound legit.
What the previous buyers say about your product, what they felt when they used the product, and most of all, how the product solved their problems.
Social proof is the heart of your copy.
According to another study by Podium, 93% of customers believe that product reviews impact their purchasing decisions.
9: Write first, edit later
I recently read a great book on writing called “Hypnotic Writing” by the great author Joe Vitale.
In his book, he explains a great trick that works like hell;
He writes that
“There are two types of writers within ourselves
- Mr.Editor
- The Master writer
Mr. Editor is the writer who interrupts our writing by interfering when we start writing. This is the writer who keeps reminding us of our mistakes while writing. It keeps giving us suggestions and disturbs our writing process.
The master writer is the creative writer in us who pushes us to write to the best of our ability.
He is often called a creative writer.
Your job as a copywriter is to dominate the master writer over Mr.Editor.
Start writing, and let all the creativity flow through your writing.
Write first and edit later.
When you start writing, don’t let Mr. Editor take over your creativity. It spoils your writing by not letting the master writer do his work.
After you are done writing your draft, bring Mr. Editor to critique and edit your piece of writing ruthlessly to give your writing a final and stunning look.
Here you have it, my personal favorite
Tips and tricks for killing writing!
Try it out, implement all the tips on your writing
Do let me know in the comment section how it affected the conversion rate of your copy!
