Are you someone looking to kickstart your career as a copywriter? If yes, you are in the right place.
In this blog post, I will be answering all the questions you have on your mind right now. It will, for sure, eliminate all the confusion and break all the myths about copywriting.
Contents
- 1 What is copywriting?
- 2 Examples of Copywriting from Some of the businesses
- 3 How do copywriters make money?
- 4 How does copywriting differ from content writing?
- 5 Copywriting in Traditional Media
- 6 Copywriting in the Modern World
- 7 A copywriter usually has three sources of income:
- 8 FAQ
What is copywriting?
Copywriting is a special type of writing that is used to sell a particular product or service.
It has all the elements in it that force your potential customers into a focused mental state where they agree to take some sort of action and agree to buy your product or service.
Examples of Copywriting from Some of the businesses
There are seven content types of copywriting mentioned below. We will discuss each of them in detail with examples to make it more clear for you.
- Website copy
- Email copy
- Landing Page/Sales copy
- Product Description
- FB Ad copy
- Billboard
- Tv Ads
Website Copy
Website copy includes the content of your home page, About Us page, and contact page.
The main objective of website copy is to communicate with your target audience in the best way possible.
It helps your readers understand the incentive you are providing them. It helps your potential customers understand how the product on your website or the content on your website will benefit your readers.
Example of website Copy
An example of a website copy is in front of you. This is a website displaying information about a company that provides roofing services
The home page of this website is an example of website copy. The website uses a headline and description to convey the message of the company.
It also has a lead generation form that makes users feed their information. In this way, they collect leads for their business.
They have mentioned their licensed ships below the description to add a sense of credibility to their brand.
They have also listed some unique selling points that make them stand out in the market. This is also a part of the copy.
Email copy
You might receive a lot of emails in your mailbox daily. They aren’t random emails. They are sent to you with the clear intention of conveying the message of the brand by compelling you to take action.
This is what an email copy is called. Emails are sent in different sequences. Different types of email copy include abandon cart emails, sales emails, welcome emails, and the list goes on.
Example of Email Copy
This is an example of an email copy. I just signed up for this website called Statista. They sent me this welcome email with some further details, mentioning my name, email, and industry.
They have also given me some tips that can help me use Statista in the best way possible.
Here’s a task for you!
Open your mailbox right now, identify the welcome email, and look at how email copy influences your thinking and compels you to take any sort of action.
Example of sales email copy
Below is an example of a sales email copy that is selling some sort of membership with a clear CTA.
Landing Page or Sales Page
Have you ever seen an ad on Instagram or any other social media platform?
When you click the ad, it lands you on a page; this is called a landing page.
The moment you land on the page, you see detailed information about the product or service you first saw in the ad.
That information is written and organized in a way that urges you to take some sort of action immediately. This action can be anything—a buy now button, signing up for a newsletter, or getting something for free in return for your email address to collect leads. This is called a sales page.
Example of sales page
Below is an example of a sales page that is driving traffic from Facebook ads to landing pages and trying to sell a webinar ticket to break free from burnout.
Product Description
The product description includes the content that gives your audience the feel of your product. What will they experience after they buy your product or service?
Example of Product Description
Below is an example of a product description. A hijab company is selling their hijabs by briefly explaining their product. So that their potential customer gets to know what they will get when they buy the product. The word premium in the title of the product description adds versatility. They are giving a free cap along with a hijab to make the offer undeniable.
FB Ads Copy
Whenever you scroll through your Facebook feed, you might have seen an ad that contains text above its visual content and a headline under its visual content. Both the above and below content are called Facebook ad copy. It also raises curiosity in your mind, and you end up on a landing page by clicking the call to action button.
Example of FB AD Copy
Below is an example of Facebook ad copy that has three elements: a headline, main copy text, and a call to action button.
- Headline: (Get 10% off + free shipping) is compelling the customers to avail themselves of the opportunity.
- Copy Text: Copy text is written above the image to describe the experience, a person will get after you buy the product.
- Call to Action: The third element is the CTA button, which now directs users to the product page so that the buyer can make a purchase.
These three parts collectively complete the Facebook ad copy
Billboards
Whenever you are traveling, you might have seen giant billboards with text written on them. This text is also a form of copy that indirectly conveys the brand’s message.
This is an example of traditional media copy. The text written on the billboard makes up the billboard copy.
Television ADS
Television ad copy is the type of copy that is used in ads running on television. It is also a traditional media copy. Many brands still use it and find it helpful in their advertising and marketing campaigns.
Example of Television Ad copy
Below is an example of a television ad copywriter for Roll Royce by David Ogilvy, who has gained popularity as the father of advertising.
It is considered that this copy of David has made Rolls Royce what it is today!
How do copywriters make money?
Copywriters make money by providing services to local and international clients.
These services include writing email copy, website copy, landing page/sale page copy, and Facebook ad copy for their product or service.
A person can work as an individual or form a copywriting agency that provides these services to companies.
How does copywriting differ from content writing?
Copywriting and content writing are two completely different skills.
They both serve different purposes and objectives.
The main objective of copywriting is to convert your target audience or potential customers into paying clients through a specific and customized piece of writing.
Some examples of copywriting include email copy, website copy, sales page copy, email copy, and ad copy.
Copy helps you deliver the message to your target audience more clearly and in a more efficient way about the product or service you want to sell
On the other hand, content writing is used to build and nurture relationships with your audience. It is mainly used to inform your audience in detail about a certain topic, like the one you are reading right now.
Another big difference is the amount of words used in each writing. Copywriting requires less number of words and serves shorter while content writing on the other hand requires many words in numbers to convey its message and fulfill its objective.
Copywriting in Traditional Media
Have you ever wondered? Why were you unable to stop yourself from reading the newspaper after reading the first line (the headline) that probably caught your attention?
I tell you the secret: it is because you were reading the copy, and that copy aroused curiosity in your mind, and you couldn’t help but continue reading.
This is not a new thing. Copywriting has been used in traditional media such as newspapers, TV ads, and billboards in various ways for centuries.
Copywriting in the Modern World
Copywriting is everywhere; whether you click a YouTube thumbnail to watch the content in the video, open a website made for a particular product or service, or open your mailbox to read the mail, a copy will have a strong impact on your mind that compels you and forces your mind to be in a buying mindset.
Examples of copywriting in the modern world are text written on YouTube thumbnails, product descriptions, specific product sales pages, or anything that puts you mentally in a position to buy a product or service.
A copywriter usually has three sources of income:
Direct clients: you can charge service fees by offering your copywriting services to different clients
Coaching: If you have built enough expertise in your field, you can also launch your coaching program and courses and charge your students based on the quality of your teaching
Commissions: you may charge your clients a percentage of commission whenever your client makes a sale through your piece of writing.
FAQ
1. Is it possible to become a copywriter with no experience or without a degree?
Yes, you can become a successful copywriter without a degree. The Internet has revolutionized the way things work.
Copywriting is a skill, and you can learn it without any degree, practice it, and make a successful career out of it. You can learn it from anywhere on YouTube, hire a personal coaching mentor, or join a course.
2. Is copywriting a high-income skill?
Yes. Copywriting is a high-income skill. According to Statista, the average salary of a senior copywriter was $100,000, while the average salary of a junior copywriter was $45,000 in 2019.
The numbers have only increased since then.
3. What is copywriting in digital marketing?
Copywriting is a skill, while digital Marketing is a field that covers almost all marketing skills, including content writing, copywriting, social media marketing, SEO-paid marketing, etc.
When we market anything digitally through any social media platform, we call it digital marketing.
While copywriting is a part of digital marketing,.
4. Is copywriting a good career choice?
Yes, it is a great career choice. If you are someone who wants to write less and get paid more, you should go for this career choice.
As the digital landscape grows, the demand for copywriters is massively increasing, making it a big market in the digital world.
